Smarter Beauty Like You: Empowering women with smarter beauty options, we are a skin-centric, socially conscious, 100 percent cruelty-free brand that embraces the Korean beauty philosophy that beauty starts with the skin
Setting Powder: This lightweight, non-drying formula sets makeup and gives skin a soft matte finish that lasts all day, leaving your skin looking soft and youthful
Explore all of our cruelty-free cosmetics which are designed to exceed the quality of top prestige products. Browse through our collection of top eyeliners, lipsticks, foundations, concealers, skin treatments, and other products.
Prime Time: Our collection of primers, setting sprays and setting powders come in matte, natural and radiant finishes for every skin type to help hydrate, brighten, mattify and minimize pores
All Day Matte Finish: Use this prepping powder for an all-day natural matte finish, featuring a built-in sifter that dispenses powder with no mess, no waste; Breathable formula helps controls production of oil